For decades golf course operators have wrestled with how to increase the Pace of Play so they can sell more rounds. During the pandemic of 2019 the answer presented itself. Due to social distancing operators were restricted to only allow one golfer per cart, the result was an increase in the Pace of Play by up to 35% since the golfer could go directly to their ball rather than having to wait for a playing partner. This allows the operator to accommodate more golfers and generate additional revenue from a previously static inventory of rounds.
Vehicle ‘Wrap’ for additional sponsorship revenue
One of the most striking features of the SR-1 is when you approach the vehicle. Utilizing “Wrap” capability the SR-1 graphics can be customized to compliment and promote sponsorship initiatives with key suppliers such as equipment or food and beverage partners.
• PROGRAMMATIC ADVERTISING
• PROTECTING THE COURSE WHILE GENERATING REVENUE
• PROGRAMMABLE FRONT HOOD LED DISPLAY
Programmatic Advertising
Each SR-1 Fleet vehicle is outfitted with the Infinity HD Display as part of the Vantage Tag GPS Vehicle Management System. In addition to presenting key information such as distance to the pin, hole graphics, 3D hole flyovers, Food & Beverage ordering, and two-way clubhouse messaging; The Infinity screen displays programmatic advertising at key strategic points during the round. A prime example is to promote sponsorship partners such as beverage suppliers just as they reach the turn, reinforcing the ‘wrap’ and LED display with a call to action. Creating a holistic sponsorship opportunity for the course operator. The Infinity screen can also display marketing partnerships such as BetOnline that create additional revenue for the course
Protecting the course while generating revenue
The SR-1 is far lighter than traditional carts carrying two golfers. This decreases the wear and tear on the course, especially in wet conditions.
The SR-1 is integrated with the Vantage Tag GPS System which gives the operator control functionality such as geo fencing restricted areas, remote lockdown and tracking capabilities.
Programmable Front Hood Led Display
The stunning graphic ‘wrap’ is complimented by the programmable front hood LED display, another industry first.
Compelling Deployment Value Proposition
Typically, a golf course will spend north of $500,000 to outfit the course with a fleet of traditional golf carts. Arriva eliminates this significant capital expenditure by placing the SR-1 fleet vehicle to qualifying courses on a pure revenue share model based on a daily rental fee and advertising revenue generated.
The initial term is for 3 years after which the SR-1’s are replaced with brand new vehicles for another 3-year term. The used SR-1 units are then placed into the secondary market (municipal, college, military) under a different revenue share arrangement.
Compelling Deployment Value Proposition
Typically, a golf course will spend north of $500,000 to outfit the course with a fleet of traditional golf carts. Arriva eliminates this significant capital expenditure by placing the SR-1 fleet vehicle to qualifying courses on a pure revenue share model based on a daily rental fee and advertising revenue generated.
The initial term is for 3 years after which the SR-1’s are replaced with brand new vehicles for another 3-year term. The used SR-1 units are then placed into the secondary market (municipal, college, military) under a different revenue share arrangement.
Arriva will leverage the SR-1’s unique ‘wrap’ capability to create ‘Branded Special Edition’ consumer vehicles. A portion of the sale price is donated to the brand partner, in exchange Arriva will utilize the substantial marketing infrastructure of these organizations to promote that edition.
Examples include:
• Wounded Warrior Project
• MS Society
• Breast Cancer Foundation
• NCAA Schools
These organisations have vast constituencies and are anticipated to be extremely popular.
The SR-1 is modular and can be configured for a wide variety of commercial applications and can be tracked and controlled through the Vantage Tag GPS Vehicle Management System:
• Short haul delivery i.e. Pizza, Courier
• Security i.e., Campus, Warehouse
• Line painting
• Rental fleet
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